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Woolworths reduces collection times by 50% using Localz Click & Collect

Woolworths Australia halved service times using geo-fences with Localz Click & Collect solution to streamline the collection process.

Challenges addressed by Localz Click & Collect

Localz work with Woolworths Australia to implement Localz Click & Collect, to address the following challenges with the Woolworths Click & Collect service:

    • increase in-store sales
    • improve the customer experience through multiple channels
    • cut waiting times for collection of orders
    • increase operational efficiency
    • deliver relevant messages and offers

Localz Click & Collect solution for Woolworths

Localz Click & Collect solution used location technology to streamline the process.

    • A geo-fence was created around each click & collect store
    • Upon arriving at the store, customers with order receive an automatic notification on their mobile, asking if they would like to collect the order
    • Once the customer clicks ‘yes’, staff are notified to locate and deliver the order to the collection desk
    • While the order is being prepared, the customer is guided to the collection desk via their device
    • When the customer arrives at the collection desk, their order is waiting for them

This solution is now being rolled out across Australia.

Benefits

The Localz Click & Collect solution provided the following benefits to Woolworths Australia.

      • Reduced average collection times by 50%, from 15 to 7.6 minutes
      • Minimum collection time of 15 seconds
      • Minimum staff acknowledgment time of 42 seconds
      • Team member and customer satisfaction doubled on average

About Woolworths

Woolworths is Australia’s largest supermarket chain. Operating 961 stores across Australia. Woolworths relies on the 111,000 team members in stores, distribution centres and support offices.

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