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Beacons

Kontakt Beacons in Berlin

Localz was excited to join the sneak preview of Kontakt's new Proximity Studio in Berlin. The VIP Launch Party showcased a new beacon experience space. Partners were also given a sneak preview of new Kontakt beacon products. At Localz, we use are fans of Kontakt beacon hardware. Kontakt...

Seven Ways Beacons Benefit Customers

Since the introduction of iBeacon by Apple in 2013, more and more companies have embraced beacon technology and applied it to the services they provide. Where marketers can see the different applications of beacons, customers are still unsure of what the technology does and how...

Geo-fencing or Beacons?

The buzz around businesses using location technology to connect with their customers via their smartphones is quite phenomenal. Through GPS, Wi-Fi, Bluetooth or RFID, companies are able to track customers and send them messages depending on where they are at a certain point. The most...

How Not to Drive Your Customers Away

John Timmerman, Teradata’s Global Industry Evangelist, inspired an article in CMO recently titled Five epic marketing fails and how to avoid driving away your customer, summarising what businesses do wrong when marketing to their clients. The article talked about the top five mistakes businesses make...