A few of our clients
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John Lewis
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Woolworths
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“I do very much believe that this is what our founder Spedan Lewis would be doing if he was around today.”

Paul Coby, IT Director, John Lewis

Want to reduce click and collect service times by 50%?

You can. Meet Localz Click & Collect. Designed to revolutionise the buy-online-pick-up-in-store (BOPIS) process.


  • Hardware costs reduced by 35%
  • Employee efficiency is improved by 30%
  • Delivery of customer orders are 50% faster
  • Employees and customers are 100% happier

Tell me more

 

Want to build scalable location capabilities into apps fast?

You can. Meet Spotz, the micro-location platform from Localz. Simplify the integration of beacons and micro-location into your apps.


  • Create your experience in the Spotz platform
  • Integrate Spotz with your existing platforms
  • Add the Spotz SDK to your app
  • Scale the experience to meet your needs
  • Launch your location-enabled app!

Try Spotz for free

“Localz solution is at the forefront of micro-location and beacon technology. Seeing their success with customers… gives us great confidence in working with them as a partner.”

Michael Stevens-Jones, Partner Executive, IBM

 

Winners of the following competitions
John Lewis JLAB
Dagrofa Ideas.001
IBM SmartCamp
Start Tank
Retail Recharged

Latest from our blog

Localz and ReelyActive partner to create Smart Spaces

July 25, 2016
Localz and reelyActive are partnering to use the latest in location technology to create smart spaces. What is a smart space? Smart spaces understand who is in a space and how they are moving about and interacting with that space. The smart space can then respond to those people with an improved experience. reelyActive fits out spaces with their proprietary hardware, reelceiver. Reelceivers listen to publicly available transmissions from people’s devices, such as smartphones. The real-time data is relayed to reelyActive software, enabling the identification and location of the devices in the smart space. This provides visibility of anonymous foot traffic in the smart space. By connecting with publicly available data, like social media, you can gain then gain a sample picture of the people that are moving about the space. “reelyActive hardware is at the cutting edge of location technology,” said Tim Andrew, Co-founder at Localz. “We are excited to be working with Jeff and the team. We look forward to stretching this latest technology to its limits and creating new and exciting experiences for customers”. Localz also uses location technology but captures more specific location data. Localz captures location of customers who have opted-in to share their location via a mobile app. Using Localz, retailers can communicate one-to-one in real-time with customers, based on where they are in-store. Localz does this by including an SDK in the retailer’s mobile app. Customers register and opt-in to share their location when they first use the mobile app. Localz then connects real-time location data with the identifying information in the mobile app. This tells the retailer that John Smith is in the Oxford Street store, right now. “It’s great to be working with Localz because they really understand location technologies,” said Jeff Dungen, Co-founder and CEO at reelyActive. “At the end of the day, it’s about real-world solutions, and Localz know how to apply the right location technologies, especially at scale.” By combining reelyActive’s anonymous customer data with Localz known customer data, retailers can gain unprecedented visibility of who is in their store, and how they are interacting with that space.

Kontakt Beacons in Berlin

July 20, 2016
Localz was excited to join the sneak preview of Kontakt‘s new Proximity Studio in Berlin. The VIP Launch Party showcased a new beacon experience space. Partners were also given a sneak preview of new Kontakt beacon products. At Localz, we use are fans of Kontakt beacon hardware. Kontakt beacons are good quality, and we enjoy working with the Kontakt team. They are always happy to discuss new ways of using beacons and are also interested in feedback from our deployments. So, I was looking forward to checking out their new Proximity Studio in Berlin. Kontakt‘s new Proximity Studio is located in hipster central of the most hipster city, Berlin. In amongst fellow tech businesses along Paul-Lincke-Ufer in the in the X-Berg quarter, it is perfectly located to make the most of the burgeoning tech community in Berlin. The space itself was light, airy and welcoming. People easily relaxed and could interact with the beacon experiences displayed. Evidently, quite a few more people than expected turned up for the event. The venue coped with the stretch easily and didn’t feel crowded or cramped. A variety of rooms and room sizes enabled people to wander freely,  to browse the different experiences at ease. I could see that this would be a great place to bring customers, and to have future events. Some interesting experiences were displayed, including a virtual magazine. A device displayed magazine style content, for use in a something like a waiting room, that changed depending on the location of the device. The idea is that a business could quickly and easily provide interesting content to visitors, that keeps them engaged while they were waiting. Ever wanted to check out another city, from where you are standing? One idea enabled people to virtually experience other locations. By using beacons to trigger live videos, which could also have linked to live stream, I could put a device near ‘New York’ and be transported to the sights and sounds of the Big Apple. My favourite experience was from Xponia. Xponia provides gallery visitors with an interactive experience. As art lovers walk into a gallery space, they can see detailed information about the artwork they are looking at. We did get a sneak preview of some exciting new things coming from Kontakt. I can’t share the detail here, as this is yet to be launched. However, I was excited to hear about new Kontakt software coming. There are also new features coming for the Cloud and Smart Beacons, which will enable some great new beacon experiences. It was great to be there at the launch of Kontakt‘s innovative Proximity Studio. I’m looking forward to seeing what new and exciting beacon experiences will be showcased there in the coming months.

Whitepaper: Why do smartphone users allow access to location?

July 3, 2016
For the latest innovations in mobile customer experience to be effective, customers must allow access to location services and Bluetooth. So are customers opting in? And if so, why and when? This whitepaper provides insight from analysis of over one million mobile app users across the UK, USA and Australia. It explains why customers allow access to location and identifies best practices to ensure customers opt-in. To better understand how customers are adopting and using location services, Localz conducted a survey across 554 smartphone users across the United States, United Kingdom and Australia. From these respondents, 54% had an IOS device and 46% owned an Android device. We then analysed the smartphone settings of over 1 million Localz users, that is people who are using a mobile app which has the Localz SDK installed. In the past couple of years, the number of smartphone owners has increased significantly. At present,1.91 billion people [1] use mobile devices worldwide and Cisco estimates that this number will increase to 50 billion by 2020 [2]. This has pushed businesses to create apps and mobile-friendly websites to reach out to their tech-savvy customers. Smartphone users are doing everything through apps – chatting with friends and family, shopping online, turning lights on and making coffee remotely. Businesses are looking to location technology to provide an innovative edge to the services they provide via mobile apps. Location technology enables businesses to understand where a customer is, via their smartphone, in the physical world. Businesses can communicate with their customers, or trigger another action such as alerting staff in a retail store, in real-time based on the customer’s location. This opens up a whole new world of additional services that can be provided to customers. However, to enable these new customer experiences, customers have to enable location services or Bluetooth on their smartphone and allow apps to access them. To understand why customers are or are not opting-in to use of location services, we first need to know whether people are aware of the location services and privacy settings on their smartphones. Our research showed that a surprisingly high 91% of survey respondents were aware of these services. This was across both that Android and IOS device owners. So why then do people choose to allow or disallow access to their location? The answer is in the perceived value to them. When asked if they would allow an app access to location services if it provides them with a better service, 80% were ‘very likely’ or at least ‘somewhat likely’ to allow access. Specifically, people seemed most open to allowing access if it saved them time, money or provided more accurate directions. As we discovered above, take up of location services differs depending on the use case and the perceived value to the customer. Our research included the following types of apps and use cases across one million devices. Industry (UK only)        Location enabled use case Food delivery app Location triggered offers Luxury car brand app VIP check-ins at

7 Key Challenges with Last Mile Delivery

June 2, 2016
Low inventory levels, long queues and heavy shopping bags after a busy day at work. Just a few of the reasons why UK customers prefer shopping online. But does home delivery provide more convenient and better service than shopping in-store? Retailers need to provide an efficient and transparent last mile delivery service, to satisfy customers’ demands. UK retailers will dispatch 1.6 billion parcels in 2016 [1]. This includes click and collect services, returns and parcels from online retailers, such as eBay. The importance of last mile delivery in the customer shopping experience continues to grow. 68% of UK customers [2] say that a good delivery experience would encourage them to shop with the same retailer again. Quick and efficient last mile delivery needs to be every retailers’ priority. However, retailers face some challenges to do last mile delivery well. Customers are constantly changing their online shopping habits. This puts pressure on retailers to keep up. Orders need to be delivered to homes, offices or collection points as quickly as possible. Competition continues to increase as the bar is raised by services like Amazon Prime, doing 1-hour delivery. Parcels need to be packed and dispatched as soon as the online orders are accepted. Keeping track of all the orders and the status of each parcel is key. A good start to providing better last mile delivery service is good inventory management software.   Customers change the way they communicate and shop, as technology evolves. Last mile delivery is also affected by technology innovation. Customers are attached to their mobile devices 24/7.  Retailers need to stay on top of the latest technology to stay competitive.  For example, retailers can track parcels from the warehouse to the delivery address using location technology. This allows them to know exactly where a specific order is in real-time. Customers get used to these new innovations and then expect them as part of every delivery experience. Customers who have to wait home for a delivery get frustrated. They would rather know the exact time the parcel will be at their address, so they can plan their day. From a retailer’s perspective, committing to a specific time slot can be tricky. Deliveries can easily be delayed with traffic and road accidents. However, customers’ expectations continue to increase. Customers know about the smarts of mobile apps and push messaging. They expect delivery drivers to update them about when and where they are. Customers are pushing retailers to communicate with them in real-time about the status of their delivery. For example, DPD UK updates customers about their parcel with their new YourDPD app. More details here. Customers get annoyed by additional charges for same day or next day delivery. They are not willing to pay for a service that is seen as a must have. With customers more reluctant to pay extra, retailers are losing customers to competitors that offer the same service for free. To avoid that, retailers need to think of ways to reduce delivery costs. This may mean providing free options like click

Localz Partners with Stratacache

June 1, 2016
                                                Localz is very excited to announce our new partnership with Stratacache, digital signage experts. Together Localz and Stratacache will deliver high-impact, responsive digital merchandising solutions. Stratacache provides end-to-end digital media deployments for retail and quick service restaurants. Their innovative solutions boost loyalty and retention, using compelling visual and interactive content to increase brand advocacy and drive sales. Localz enables businesses to improve the customer journey and increase sales in-store by using the latest location innovations, such as geofences and beacons. Localz’s shared vision with Stratacache is to work with retailers to surprise and delight customers with innovative digital signage and interactive media in-store. Incorporating location technology engages customers in-store, encouraging them to shop in the physical world. Localz platform works with Stratacache’s digital hardware and caching solution to provide content, triggered by a customer’s location, at scale. About the partnership, Tim Andrew, Co-Founder and Commercial Director at Localz, says: “Localz is excited to be partnering with Stratacache. With the power of our combined technology, clients in the retail and quick service restaurant industries will improve their business performance and operational efficiency in ways not previously possible.” Localz and Stratacache exhibited together at several events this year. Those events included NRF 2016 and Retail Business Technology Expo 2016. Content was triggered for customers by beacon technology.  Customers placed their phone close to products, departments, or digital signage to trigger content. Localz worked with Stratacache’s beacon enabled digital screens to help staff in a retail environment. Staff place their device near a specific location and pull up planogram information. They can then quickly see how a product should be displayed in that area. Employees are provided with the right planogram information for a specific location. Localz looks forward to working together with Stratacache and develop more exciting solutions in the future. Keep an eye on our website for updates.    

Product Update: Localz Click & Collect

May 31, 2016
Localz is constantly working to improve Localz Click & Collect solution. This latest update gives users the ability to completely configure the Localz Click & Collect application directly from the Localz web console. You can now design push notifications for order collection, more easily add in customised webhooks for order completion and access the expanded options for identifying and authenticating customers. Configuration from Localz Web Console Users now have the ability to completely configure the Localz Click & Collect application directly from the Localz web console. Users can toggle features on and off as well as customise the look of their Management Dashboard and Web Kiosk.  This makes the setup and configuration of Localz Click & Collect much easier and faster. Simplified Process for Adding in Customised Webhooks Localz has also simplified the process for adding in customised webhooks for when orders are completed.  This allows users to specify a custom action that happens when the order status changes to completion – this can be used for any number of things including reporting and analytics or triggering other applications and services. Expansion of Options for Identifying and Authenticating Customers Another enhancement of Localz Click & Collect solution includes the expansion of options for identifying and authenticating your customers in your mobile apps. The platform now supports three ways of authenticating customers: via API to your enterprise authentication platform (e.g. using existing customer identifiers) via email using Localz email authentication allowing customers to register directly in the app. Design Push Notifications when Orders are Ready A new feature we’re excited about is the ability for users to design push notifications to customers when their orders are ready for pickup, acknowledged by an attendant, delayed, or to allow customers to provide feedback. Users can also specify if a backup SMS is required in the event an ‘order ready’ push message fails (e.g. if a customer turns off their phone or deletes the app). New User-Friendly Features The team has added many other features to make Localz Click & Collect more user-friendly: Native Android and iOS click and collect kiosk applications. Create and configure quick order buttons on the Operational Dashboard for commonly made orders. View nearby customers and create orders directly for them via the Operational Dashboard Create orders directly from the Operational Dashboard. New APIs available for creating customers, creating orders and deleting orders available for use in your customer apps A new Time of Collection report, to see the pickup time of orders A toggle to turn on/off the ability to create orders from the Web Dashboard Alerting function to the management console showing any alerts relating to Click and Collect stores or attendant status these include the last time an attendant was seen or last time a store was seen. These alerts can be closed in the console or via email. Escalation pathways can also be configured. Users can configure an email provider for email-based notifications via the Spotz Console. Ability to upload an HTML email template for customer notifications in addition to the existing rich text

Blurring the lines between online and offline

May 23, 2016
Modern shoppers don’t shop online or offline – they just shop. If a customer is browsing online and receives a great personalised online experience, they expect that to translate into their in-store experience. Providing one seamless experience from online to the physical store is the big challenge for brands and retailers.  Customers start their journey online with a click and collect service, by placing an order online. Often retailers have done a good job of making this online experience smooth and frictionless. But when a customer arrives in store – they don’t know where to go to collect their parcel, and when they do, they may have to queue for a long time. Customers have a poor experience that they do not wish to repeat. So how can we bridge this gap between the digital and the physical experience? Well, the great thing, is that 66% of UK adults [1] are walking around with a smartphone in their pocket, and some even with a smart watch on their wrist. We are all constantly connected online, as we walk around the physical world. Localz recently conducted a study across over 1 million smartphone users.  This included both our own user base, and a survey of others. We discovered that 90% of smartphone users have location services switched on. So what does that mean? It means that you can communicate with 80% of your app users, in real-time, as they walk into your store. Location technology can let you know, in real-time where a customer is in the physical world.  Not only that – you can communicate with them in real-time. Think of all the possibilities that opens up. People often think of beacons when they think of location technology. But actually, a geofence, which is an area defined by GPS coordinates, can sometimes be just as effective. A geofence does not need hardware and takes minutes to setup. Using this technology is an easy way to connect your customers’ online experience with their in-store experience. If you think customers get annoyed if they feel like they are being spammed via email, imagine how they will react if they feel like you are spamming them on their mobile phone. Flooding customers with annoying irrelevant offers is not the answer. If a customer has had a great personalised experience online, this needs to translate into their in-store experience. Removing friction from an experience to provide better customer service is the best use of location technology. For instance, Woolworths Australia is using geofences across over 200 stores, using Localz Click & Collect to improve the retailer’s click and collect experience. The initial results from using location technology include dropping average collection times from 15 mins to 7 mins, with the fastest collection being just under a minute. This continues to improve. To read the full use case, click here. The great thing about starting with a service experience is that customers are then more engaged with your brand, and will be much more likely to be open to offers that are personalised

5 Ways Location Technology Can Improve Banking Service

May 20, 2016
The banking industry is one of the many industries affected by digital disruption. Banks are looking to meet customer demands with innovative technologies and offer them convenience and efficiency. With technology changing the way customers interact with their world, banking customers are also seeking better, more convenient and faster service. According to a report by Fujitsu UK&I [1], 72% of UK customers use online banking on a weekly basis. Furthermore, in a Juniper Research [2] report, it is stated that 71% of UK customers use mobile banking. Both numbers show how important it is for banks to have an online presence and more specifically, a mobile one. However, it is not enough to only create a mobile app or a mobile-friendly website to keep up with customers’ demands. Banks need to go the extra mile and deliver an exceptional, personalised experience to their customers. With 39% of UK customers considering leaving their provider if digital demands are not met, banks need to consider new technologies to improve their service. Location technology is one of these technologies. Here are five ways in which location technology can improve payment and banking experiences. VIP Greeting and Service Banks can use beacon technology to integrate the physical branch of a bank with a mobile device in the hands of a customer. When customers enter a branch, the staff can be alerted and can greet customers in person, by name. Staff can be updated with a customer’s personal details on a dashboard or mobile device, allowing them to provide a personalised service based on the customer profile. Dynamic Scheduling Dynamic scheduling would allow for staff to provide flexible scheduling options to customers, by enabling them to book and updated appointments in real-time. For example, when a customer is close to a bank branch, they could check to see whether that particular branch has an available advisor at that moment. This would enable them to book an appointment straight away, or the bank could provide the customer an alternative time or branch, saving time and avoiding queues. Frictionless Checkout Location technology can be used to streamline the payment process, whether payment is online from home, in branches or through third party websites (such as paying for an Amazon order). There is nothing more frustrating for customers than being asked to enter personal details multiple times for the same payment transaction. For example, when customers order online through a retailer and are prompt to enter passwords and are redirected to the bank website for security checks. To eliminate this long process of identifying whether the person who is doing the transaction is the owner of that bank account/credit card, banks can use location technology. By knowing the person’s location, banks could monitor where the mobile device of that person is in real-time and compare it to the address on the system. If the person’s device is at the home or work address, the payment process could be shortened, as it confirms the right person is making the payment. People

Localz & Teradata Killer Retail Experience: Part Two

May 19, 2016
What makes a killer retail experience? Retailers need to think about delivering a unique experience, which is relevant to the customer and to their brand. In order to do so, retailers should constantly innovate and use the latest technology to build an omni-channel customer journey that fulfills customers’ needs. After the huge success of the Killer Retail Experience in March 2016, the hosts Teradata, Peerius, yReceipts and Localz decided to organise the event again, but make it bigger and better. With inspiring talks, innovative demos and a panel discussion, the latest Killer Retail Experience gathered representatives from top brands like Unilever, Marks & Spencer, JD Williams, Topman, New Look, Russell & Bromley and many more. To kick off the event, Holly Mander, Director of Digital Strategy at Teradata, talked about how brands can keep up with shoppers being digitally connected all the time. Alexander Kayser, CEO and Co-Founder of yReceipts, spoke about unlocking the £37 billion brick and mortar opportunity by linking the online and offline channels. Nimmity Zappert, Head of Sales and Partnerships at Localz, continued the discussion about how retailers can build that bridge using location technology. Nimmity highlighted that 80% of smartphone users have location services enabled, which means that location technology gives retailers the ability to connect with customers as they walk into their store, in real-time. Joey Moore, Product Director at Peerius, explained the benefits of providing personalised experience to customers. Customers who receive personalised marketing increase their spent by 13%. The last presentation was by Andrew Howe, Sales Director at Teradata, speaking about how programmatic advertising enables retailers to future proof their marketing and to fully understand their customers. After all the amazing talks and insights into how to create a great customer experience, attendees were divided into groups to see the Killer Experience demo, combining all the solutions of the four hosts. You can see a video of the experience here. A panel discussion was moderated by Katy Bennett from Teradata and included Victoria Peppiatt, COO at Phrasee; Richard Wilson, Director of Digital at Burton Arcadia; Sophie Albizua, Consultant and Co-Founder of eNova Partnership and Holly Mander from Teradata. The panel discussed the key areas for retailers to focus on, to move closer to a true omni-channel experience. Ideas included: Linking and understanding customer behavior online and in-store is key. 80% of customers browse online before making a purchase in store. Connecting with customers across all channels is essential for retailers’ success. Getting in store and meeting customers face to face, is key to understanding what they want, and to developing a successful digital strategy. 49% of digital jobs have been held for less than a year. Organisations need to be forward thinking and innovative to attract and retain the right talent for digital success. Train from within, to make digital innovation a part of the culture, and accessible to all. Here is a video with the highlights from Killer Retail Experience 2: Retailers learnt that a killer experience puts customers needs at

Localz Last Mile Delivery for DPD UK

May 16, 2016
DPD has launched Your DPD, a new mobile app which allows customers to track their deliveries. Customers can update their delivery preferences while the parcel is in-flight. DPD set Localz the challenge of improving first-time delivery rates. This would improve the customer experience and reduce DPDs operating costs. Localz Last Mile used the latest in location technology to enable DPD and their delivery drivers to check whether a customer is at the provided delivery address, in real-time, before reaching the destination. If a customer is away from home, they can choose different delivery options. They can reschedule their deliveryin real-time or authorise to have it left in a safe place or with a neighbour. DPD are a leading parcel delivery company in the UK. The company prides itself as a delivery expert that can satisfy all distribution needs. DPD UK works with top retail clients like ASOS, Amazon and John Lewis to provide a delivery experience that matches and exceeds their customers’ expectations. The YourDPD app lets customers receive push notifications when the driver is 30 minutes away from the delivery address. If the customer is not at home and wants to reschedule the delivery they will receive a push notification, via the Localz Last Mile platform. The customer is asked if they would like to update their delivery preference. For example: “Hi Ben, our driver is on his way to your address and we noticed that you’re not home. Would you like to chang e your preference to allow someone else to sign/leave your parcel in a safe place/leave it with a neighbour or deliver to another address?” The response is then sent to the driver in real time. With the customers’ permission, the YourDPD app can automatically detect when the customer has returned to the delivery address. This prompts a message to the customer and the driver can return with the delivery later in their run. Here is a short video to demonstrate some of the benefits of Your DPD:   About the project, Tim Andrew, Co-Founder and Commercial Director at Localz says: “DPD’s clever use of location technology to improve the efficiency of their last mile delivery service and customer experience is going to reinforce their position as the UK’s most innovative logistics company.” Localz Last Mile saves time and money by helping to reduce delivery and SMS costs. It has the additional environmental and cost benefit of reducing the number of wasted miles driven. Improved first-time delivery significantly improves customer satisfaction for both DPD and their customers.

Guest blog from RedEye: 4 Key Steps to Guide your Customer Through an Omni-Channel Journey

May 13, 2016
App…email…in-store…wait, where is my customer going now? Tracking down where your customer is and working out how to keep them engaged with your brand is a challenge faced by all multi-channel retailers, but it is precisely this challenge that also presents a huge opportunity. Let’s look firstly at our online channels- these include website, apps, emails, social channels. With the real-time flexibility that digital channels allow, you can provide a wealth of information, give clear product and service visibility and allow customers to purchase wherever they may be. Then we have our primary offline channel, our bricks and mortar stores – these allow customers direct interaction with products, staff and enable a physical immersion of the brand. Customers may already successfully engage with your brand through one or many of these touch points but the journey customers take across both online and offline channels will be their overarching – and total – experience of that brand. It is at this level where they will accumulate the memories, perceptions and ultimately their loyalty. So how exactly do you keep up with customer’s expectations, gain their trust across all channels and stay ahead of competition all at the same time? I believe the key to success is to ensure that customers who start out online, browsing your website or checking out your app are reinforced with a memorable experience when entering your store. This also works in reverse, your online channels should make your customer feel as valued as they would in your store. Here are my four key steps in which you can ensure you are guiding your customer through an engaging omni-channel customer journey: 1) DO YOUR RESEARCH The first and most important step is to commit to truly understanding your customers’ journey and end-to-end experience with tailored user research, both online and in-store. Direct user experience research will help to unlock the precise insights which tell you exactly when and where you should – or should not – be engaging with your customer and delivering content. Examples of research methods include: In-store observation to identify points of opportunity Survey and interview feedback to gather insights Web and store analysis 2) A GENUINE SINGLE CUSTOMER VIEW So now you have done your research it’s time to evaluate if you have a Single Customer View. The Single Customer View is what enables the delivery of a genuinely memorable and joined up journey for anyone who engages with a brand across online and offline platforms. It has been found that high performing marketers are 10x more likely to be actively mapping their customer journeys and 14x more likely to have integrated systems for a Single Customer View, compared to under-performers. These high performers were also found to be 34x more likely to be excellent at creating personalised omni-channel customer experiences. [2016 State of Marketing Report, Salesforce] Consider just some of the possible data that you could be collecting online that could influence your offline strategy: Categories browsed Products viewed Saved preferences and

Product Update: Beacon Toolkit

May 5, 2016
Localz has updated the Localz Beacon Toolkit with some cool new features and UI enhancements. In the past few weeks, we started to share with you what our developers have been up to. Before we get into that, let’s remind you what the Localz’ Beacon Toolkit is and what is does. Beacon Toolkit is a simple app that allows your compatible iOS device to become a Bluetooth Low Energy (iBeacon compatible) beacon. With this app you can generate beacons from QR codes, URLs, JSON files or manually create beacons yourself. It also makes it much simpler to use any existing compatible iOS hardware as a beacon trigger and removes the need to purchase and manage additional beacons. So, what’s new with Localz Beacon Toolkit app? With our next update, you’ll be able to login to your Spotz platform account to synchronise the beacons you’ve setup. This is particularly useful during testing and implementation as any changes you make in the platform are synced with the app. Included in the updated version is the ability to login to either the Australian (AU) or European (EU) Spotz environments to ensure everyone who uses the Spotz platform can access their user account and beacons in the Localz Beacon Toolkit. There are some new UI enhancements. The developers team has also been working hard at squashing any remaining bugs. What haven’t we changed? The Localz Beacon Toolkit retains the ability to set up and store beacons on the local device without a Spotz account. We have kept the in-built folder structure because it makes it much easier to find your way through the app. We would love to hear what your thoughts are on the updated Localz Beacon Toolkit. Download the new app here and give your feedback.  
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Localz and ReelyActive partner to create Smart Spaces

July 25, 2016
Localz and reelyActive are partnering to use the latest in location technology to create smart spaces. What is a smart space? Smart spaces understand who is in a space and how they are moving about and interacting with that space. The smart space can then respond to those people with an improved experience. reelyActive fits out spaces with their proprietary hardware, reelceiver. Reelceivers listen to publicly available transmissions from people’s devices, such as smartphones. The real-time data is relayed to reelyActive software, enabling the identification and location of the devices in the smart space. This provides visibility of anonymous foot traffic in the smart space. By connecting with publicly available data, like social media, you can gain then gain a sample picture of the people that are moving about the space. “reelyActive hardware is at the cutting edge of location technology,” said Tim Andrew, Co-founder at Localz. “We are excited to be working with Jeff and the team. We look forward to stretching this latest technology to its limits and creating new and exciting experiences for customers”. Localz also uses location technology but captures more specific location data. Localz captures location of customers who have opted-in to share their location via a mobile app. Using Localz, retailers can communicate one-to-one in real-time with customers, based on where they are in-store. Localz does this by including an SDK in the retailer’s mobile app. Customers register and opt-in to share their location when they first use the mobile app. Localz then connects real-time location data with the identifying information in the mobile app. This tells the retailer that John Smith is in the Oxford Street store, right now. “It’s great to be working with Localz because they really understand location technologies,” said Jeff Dungen, Co-founder and CEO at reelyActive. “At the end of the day, it’s about real-world solutions, and Localz know how to apply the right location technologies, especially at scale.” By combining reelyActive’s anonymous customer data with Localz known customer data, retailers can gain unprecedented visibility of who is in their store, and how they are interacting with that space.

Kontakt Beacons in Berlin

July 20, 2016
Localz was excited to join the sneak preview of Kontakt‘s new Proximity Studio in Berlin. The VIP Launch Party showcased a new beacon experience space. Partners were also given a sneak preview of new Kontakt beacon products. At Localz, we use are fans of Kontakt beacon hardware. Kontakt beacons are good quality, and we enjoy working with the Kontakt team. They are always happy to discuss new ways of using beacons and are also interested in feedback from our deployments. So, I was looking forward to checking out their new Proximity Studio in Berlin. Kontakt‘s new Proximity Studio is located in hipster central of the most hipster city, Berlin. In amongst fellow tech businesses along Paul-Lincke-Ufer in the in the X-Berg quarter, it is perfectly located to make the most of the burgeoning tech community in Berlin. The space itself was light, airy and welcoming. People easily relaxed and could interact with the beacon experiences displayed. Evidently, quite a few more people than expected turned up for the event. The venue coped with the stretch easily and didn’t feel crowded or cramped. A variety of rooms and room sizes enabled people to wander freely,  to browse the different experiences at ease. I could see that this would be a great place to bring customers, and to have future events. Some interesting experiences were displayed, including a virtual magazine. A device displayed magazine style content, for use in a something like a waiting room, that changed depending on the location of the device. The idea is that a business could quickly and easily provide interesting content to visitors, that keeps them engaged while they were waiting. Ever wanted to check out another city, from where you are standing? One idea enabled people to virtually experience other locations. By using beacons to trigger live videos, which could also have linked to live stream, I could put a device near ‘New York’ and be transported to the sights and sounds of the Big Apple. My favourite experience was from Xponia. Xponia provides gallery visitors with an interactive experience. As art lovers walk into a gallery space, they can see detailed information about the artwork they are looking at. We did get a sneak preview of some exciting new things coming from Kontakt. I can’t share the detail here, as this is yet to be launched. However, I was excited to hear about new Kontakt software coming. There are also new features coming for the Cloud and Smart Beacons, which will enable some great new beacon experiences. It was great to be there at the launch of Kontakt‘s innovative Proximity Studio. I’m looking forward to seeing what new and exciting beacon experiences will be showcased there in the coming months.

Whitepaper: Why do smartphone users allow access to location?

July 3, 2016
For the latest innovations in mobile customer experience to be effective, customers must allow access to location services and Bluetooth. So are customers opting in? And if so, why and when? This whitepaper provides insight from analysis of over one million mobile app users across the UK, USA and Australia. It explains why customers allow access to location and identifies best practices to ensure customers opt-in. To better understand how customers are adopting and using location services, Localz conducted a survey across 554 smartphone users across the United States, United Kingdom and Australia. From these respondents, 54% had an IOS device and 46% owned an Android device. We then analysed the smartphone settings of over 1 million Localz users, that is people who are using a mobile app which has the Localz SDK installed. In the past couple of years, the number of smartphone owners has increased significantly. At present,1.91 billion people [1] use mobile devices worldwide and Cisco estimates that this number will increase to 50 billion by 2020 [2]. This has pushed businesses to create apps and mobile-friendly websites to reach out to their tech-savvy customers. Smartphone users are doing everything through apps – chatting with friends and family, shopping online, turning lights on and making coffee remotely. Businesses are looking to location technology to provide an innovative edge to the services they provide via mobile apps. Location technology enables businesses to understand where a customer is, via their smartphone, in the physical world. Businesses can communicate with their customers, or trigger another action such as alerting staff in a retail store, in real-time based on the customer’s location. This opens up a whole new world of additional services that can be provided to customers. However, to enable these new customer experiences, customers have to enable location services or Bluetooth on their smartphone and allow apps to access them. To understand why customers are or are not opting-in to use of location services, we first need to know whether people are aware of the location services and privacy settings on their smartphones. Our research showed that a surprisingly high 91% of survey respondents were aware of these services. This was across both that Android and IOS device owners. So why then do people choose to allow or disallow access to their location? The answer is in the perceived value to them. When asked if they would allow an app access to location services if it provides them with a better service, 80% were ‘very likely’ or at least ‘somewhat likely’ to allow access. Specifically, people seemed most open to allowing access if it saved them time, money or provided more accurate directions. As we discovered above, take up of location services differs depending on the use case and the perceived value to the customer. Our research included the following types of apps and use cases across one million devices. Industry (UK only)        Location enabled use case Food delivery app Location triggered offers Luxury car brand app VIP check-ins at

7 Key Challenges with Last Mile Delivery

June 2, 2016
Low inventory levels, long queues and heavy shopping bags after a busy day at work. Just a few of the reasons why UK customers prefer shopping online. But does home delivery provide more convenient and better service than shopping in-store? Retailers need to provide an efficient and transparent last mile delivery service, to satisfy customers’ demands. UK retailers will dispatch 1.6 billion parcels in 2016 [1]. This includes click and collect services, returns and parcels from online retailers, such as eBay. The importance of last mile delivery in the customer shopping experience continues to grow. 68% of UK customers [2] say that a good delivery experience would encourage them to shop with the same retailer again. Quick and efficient last mile delivery needs to be every retailers’ priority. However, retailers face some challenges to do last mile delivery well. Customers are constantly changing their online shopping habits. This puts pressure on retailers to keep up. Orders need to be delivered to homes, offices or collection points as quickly as possible. Competition continues to increase as the bar is raised by services like Amazon Prime, doing 1-hour delivery. Parcels need to be packed and dispatched as soon as the online orders are accepted. Keeping track of all the orders and the status of each parcel is key. A good start to providing better last mile delivery service is good inventory management software.   Customers change the way they communicate and shop, as technology evolves. Last mile delivery is also affected by technology innovation. Customers are attached to their mobile devices 24/7.  Retailers need to stay on top of the latest technology to stay competitive.  For example, retailers can track parcels from the warehouse to the delivery address using location technology. This allows them to know exactly where a specific order is in real-time. Customers get used to these new innovations and then expect them as part of every delivery experience. Customers who have to wait home for a delivery get frustrated. They would rather know the exact time the parcel will be at their address, so they can plan their day. From a retailer’s perspective, committing to a specific time slot can be tricky. Deliveries can easily be delayed with traffic and road accidents. However, customers’ expectations continue to increase. Customers know about the smarts of mobile apps and push messaging. They expect delivery drivers to update them about when and where they are. Customers are pushing retailers to communicate with them in real-time about the status of their delivery. For example, DPD UK updates customers about their parcel with their new YourDPD app. More details here. Customers get annoyed by additional charges for same day or next day delivery. They are not willing to pay for a service that is seen as a must have. With customers more reluctant to pay extra, retailers are losing customers to competitors that offer the same service for free. To avoid that, retailers need to think of ways to reduce delivery costs. This may mean providing free options like click

Localz Partners with Stratacache

June 1, 2016
                                                Localz is very excited to announce our new partnership with Stratacache, digital signage experts. Together Localz and Stratacache will deliver high-impact, responsive digital merchandising solutions. Stratacache provides end-to-end digital media deployments for retail and quick service restaurants. Their innovative solutions boost loyalty and retention, using compelling visual and interactive content to increase brand advocacy and drive sales. Localz enables businesses to improve the customer journey and increase sales in-store by using the latest location innovations, such as geofences and beacons. Localz’s shared vision with Stratacache is to work with retailers to surprise and delight customers with innovative digital signage and interactive media in-store. Incorporating location technology engages customers in-store, encouraging them to shop in the physical world. Localz platform works with Stratacache’s digital hardware and caching solution to provide content, triggered by a customer’s location, at scale. About the partnership, Tim Andrew, Co-Founder and Commercial Director at Localz, says: “Localz is excited to be partnering with Stratacache. With the power of our combined technology, clients in the retail and quick service restaurant industries will improve their business performance and operational efficiency in ways not previously possible.” Localz and Stratacache exhibited together at several events this year. Those events included NRF 2016 and Retail Business Technology Expo 2016. Content was triggered for customers by beacon technology.  Customers placed their phone close to products, departments, or digital signage to trigger content. Localz worked with Stratacache’s beacon enabled digital screens to help staff in a retail environment. Staff place their device near a specific location and pull up planogram information. They can then quickly see how a product should be displayed in that area. Employees are provided with the right planogram information for a specific location. Localz looks forward to working together with Stratacache and develop more exciting solutions in the future. Keep an eye on our website for updates.    

Product Update: Localz Click & Collect

May 31, 2016
Localz is constantly working to improve Localz Click & Collect solution. This latest update gives users the ability to completely configure the Localz Click & Collect application directly from the Localz web console. You can now design push notifications for order collection, more easily add in customised webhooks for order completion and access the expanded options for identifying and authenticating customers. Configuration from Localz Web Console Users now have the ability to completely configure the Localz Click & Collect application directly from the Localz web console. Users can toggle features on and off as well as customise the look of their Management Dashboard and Web Kiosk.  This makes the setup and configuration of Localz Click & Collect much easier and faster. Simplified Process for Adding in Customised Webhooks Localz has also simplified the process for adding in customised webhooks for when orders are completed.  This allows users to specify a custom action that happens when the order status changes to completion – this can be used for any number of things including reporting and analytics or triggering other applications and services. Expansion of Options for Identifying and Authenticating Customers Another enhancement of Localz Click & Collect solution includes the expansion of options for identifying and authenticating your customers in your mobile apps. The platform now supports three ways of authenticating customers: via API to your enterprise authentication platform (e.g. using existing customer identifiers) via email using Localz email authentication allowing customers to register directly in the app. Design Push Notifications when Orders are Ready A new feature we’re excited about is the ability for users to design push notifications to customers when their orders are ready for pickup, acknowledged by an attendant, delayed, or to allow customers to provide feedback. Users can also specify if a backup SMS is required in the event an ‘order ready’ push message fails (e.g. if a customer turns off their phone or deletes the app). New User-Friendly Features The team has added many other features to make Localz Click & Collect more user-friendly: Native Android and iOS click and collect kiosk applications. Create and configure quick order buttons on the Operational Dashboard for commonly made orders. View nearby customers and create orders directly for them via the Operational Dashboard Create orders directly from the Operational Dashboard. New APIs available for creating customers, creating orders and deleting orders available for use in your customer apps A new Time of Collection report, to see the pickup time of orders A toggle to turn on/off the ability to create orders from the Web Dashboard Alerting function to the management console showing any alerts relating to Click and Collect stores or attendant status these include the last time an attendant was seen or last time a store was seen. These alerts can be closed in the console or via email. Escalation pathways can also be configured. Users can configure an email provider for email-based notifications via the Spotz Console. Ability to upload an HTML email template for customer notifications in addition to the existing rich text

Blurring the lines between online and offline

May 23, 2016
Modern shoppers don’t shop online or offline – they just shop. If a customer is browsing online and receives a great personalised online experience, they expect that to translate into their in-store experience. Providing one seamless experience from online to the physical store is the big challenge for brands and retailers.  Customers start their journey online with a click and collect service, by placing an order online. Often retailers have done a good job of making this online experience smooth and frictionless. But when a customer arrives in store – they don’t know where to go to collect their parcel, and when they do, they may have to queue for a long time. Customers have a poor experience that they do not wish to repeat. So how can we bridge this gap between the digital and the physical experience? Well, the great thing, is that 66% of UK adults [1] are walking around with a smartphone in their pocket, and some even with a smart watch on their wrist. We are all constantly connected online, as we walk around the physical world. Localz recently conducted a study across over 1 million smartphone users.  This included both our own user base, and a survey of others. We discovered that 90% of smartphone users have location services switched on. So what does that mean? It means that you can communicate with 80% of your app users, in real-time, as they walk into your store. Location technology can let you know, in real-time where a customer is in the physical world.  Not only that – you can communicate with them in real-time. Think of all the possibilities that opens up. People often think of beacons when they think of location technology. But actually, a geofence, which is an area defined by GPS coordinates, can sometimes be just as effective. A geofence does not need hardware and takes minutes to setup. Using this technology is an easy way to connect your customers’ online experience with their in-store experience. If you think customers get annoyed if they feel like they are being spammed via email, imagine how they will react if they feel like you are spamming them on their mobile phone. Flooding customers with annoying irrelevant offers is not the answer. If a customer has had a great personalised experience online, this needs to translate into their in-store experience. Removing friction from an experience to provide better customer service is the best use of location technology. For instance, Woolworths Australia is using geofences across over 200 stores, using Localz Click & Collect to improve the retailer’s click and collect experience. The initial results from using location technology include dropping average collection times from 15 mins to 7 mins, with the fastest collection being just under a minute. This continues to improve. To read the full use case, click here. The great thing about starting with a service experience is that customers are then more engaged with your brand, and will be much more likely to be open to offers that are personalised

5 Ways Location Technology Can Improve Banking Service

May 20, 2016
The banking industry is one of the many industries affected by digital disruption. Banks are looking to meet customer demands with innovative technologies and offer them convenience and efficiency. With technology changing the way customers interact with their world, banking customers are also seeking better, more convenient and faster service. According to a report by Fujitsu UK&I [1], 72% of UK customers use online banking on a weekly basis. Furthermore, in a Juniper Research [2] report, it is stated that 71% of UK customers use mobile banking. Both numbers show how important it is for banks to have an online presence and more specifically, a mobile one. However, it is not enough to only create a mobile app or a mobile-friendly website to keep up with customers’ demands. Banks need to go the extra mile and deliver an exceptional, personalised experience to their customers. With 39% of UK customers considering leaving their provider if digital demands are not met, banks need to consider new technologies to improve their service. Location technology is one of these technologies. Here are five ways in which location technology can improve payment and banking experiences. VIP Greeting and Service Banks can use beacon technology to integrate the physical branch of a bank with a mobile device in the hands of a customer. When customers enter a branch, the staff can be alerted and can greet customers in person, by name. Staff can be updated with a customer’s personal details on a dashboard or mobile device, allowing them to provide a personalised service based on the customer profile. Dynamic Scheduling Dynamic scheduling would allow for staff to provide flexible scheduling options to customers, by enabling them to book and updated appointments in real-time. For example, when a customer is close to a bank branch, they could check to see whether that particular branch has an available advisor at that moment. This would enable them to book an appointment straight away, or the bank could provide the customer an alternative time or branch, saving time and avoiding queues. Frictionless Checkout Location technology can be used to streamline the payment process, whether payment is online from home, in branches or through third party websites (such as paying for an Amazon order). There is nothing more frustrating for customers than being asked to enter personal details multiple times for the same payment transaction. For example, when customers order online through a retailer and are prompt to enter passwords and are redirected to the bank website for security checks. To eliminate this long process of identifying whether the person who is doing the transaction is the owner of that bank account/credit card, banks can use location technology. By knowing the person’s location, banks could monitor where the mobile device of that person is in real-time and compare it to the address on the system. If the person’s device is at the home or work address, the payment process could be shortened, as it confirms the right person is making the payment. People

Localz & Teradata Killer Retail Experience: Part Two

May 19, 2016
What makes a killer retail experience? Retailers need to think about delivering a unique experience, which is relevant to the customer and to their brand. In order to do so, retailers should constantly innovate and use the latest technology to build an omni-channel customer journey that fulfills customers’ needs. After the huge success of the Killer Retail Experience in March 2016, the hosts Teradata, Peerius, yReceipts and Localz decided to organise the event again, but make it bigger and better. With inspiring talks, innovative demos and a panel discussion, the latest Killer Retail Experience gathered representatives from top brands like Unilever, Marks & Spencer, JD Williams, Topman, New Look, Russell & Bromley and many more. To kick off the event, Holly Mander, Director of Digital Strategy at Teradata, talked about how brands can keep up with shoppers being digitally connected all the time. Alexander Kayser, CEO and Co-Founder of yReceipts, spoke about unlocking the £37 billion brick and mortar opportunity by linking the online and offline channels. Nimmity Zappert, Head of Sales and Partnerships at Localz, continued the discussion about how retailers can build that bridge using location technology. Nimmity highlighted that 80% of smartphone users have location services enabled, which means that location technology gives retailers the ability to connect with customers as they walk into their store, in real-time. Joey Moore, Product Director at Peerius, explained the benefits of providing personalised experience to customers. Customers who receive personalised marketing increase their spent by 13%. The last presentation was by Andrew Howe, Sales Director at Teradata, speaking about how programmatic advertising enables retailers to future proof their marketing and to fully understand their customers. After all the amazing talks and insights into how to create a great customer experience, attendees were divided into groups to see the Killer Experience demo, combining all the solutions of the four hosts. You can see a video of the experience here. A panel discussion was moderated by Katy Bennett from Teradata and included Victoria Peppiatt, COO at Phrasee; Richard Wilson, Director of Digital at Burton Arcadia; Sophie Albizua, Consultant and Co-Founder of eNova Partnership and Holly Mander from Teradata. The panel discussed the key areas for retailers to focus on, to move closer to a true omni-channel experience. Ideas included: Linking and understanding customer behavior online and in-store is key. 80% of customers browse online before making a purchase in store. Connecting with customers across all channels is essential for retailers’ success. Getting in store and meeting customers face to face, is key to understanding what they want, and to developing a successful digital strategy. 49% of digital jobs have been held for less than a year. Organisations need to be forward thinking and innovative to attract and retain the right talent for digital success. Train from within, to make digital innovation a part of the culture, and accessible to all. Here is a video with the highlights from Killer Retail Experience 2: Retailers learnt that a killer experience puts customers needs at

Localz Last Mile Delivery for DPD UK

May 16, 2016
DPD has launched Your DPD, a new mobile app which allows customers to track their deliveries. Customers can update their delivery preferences while the parcel is in-flight. DPD set Localz the challenge of improving first-time delivery rates. This would improve the customer experience and reduce DPDs operating costs. Localz Last Mile used the latest in location technology to enable DPD and their delivery drivers to check whether a customer is at the provided delivery address, in real-time, before reaching the destination. If a customer is away from home, they can choose different delivery options. They can reschedule their deliveryin real-time or authorise to have it left in a safe place or with a neighbour. DPD are a leading parcel delivery company in the UK. The company prides itself as a delivery expert that can satisfy all distribution needs. DPD UK works with top retail clients like ASOS, Amazon and John Lewis to provide a delivery experience that matches and exceeds their customers’ expectations. The YourDPD app lets customers receive push notifications when the driver is 30 minutes away from the delivery address. If the customer is not at home and wants to reschedule the delivery they will receive a push notification, via the Localz Last Mile platform. The customer is asked if they would like to update their delivery preference. For example: “Hi Ben, our driver is on his way to your address and we noticed that you’re not home. Would you like to chang e your preference to allow someone else to sign/leave your parcel in a safe place/leave it with a neighbour or deliver to another address?” The response is then sent to the driver in real time. With the customers’ permission, the YourDPD app can automatically detect when the customer has returned to the delivery address. This prompts a message to the customer and the driver can return with the delivery later in their run. Here is a short video to demonstrate some of the benefits of Your DPD:   About the project, Tim Andrew, Co-Founder and Commercial Director at Localz says: “DPD’s clever use of location technology to improve the efficiency of their last mile delivery service and customer experience is going to reinforce their position as the UK’s most innovative logistics company.” Localz Last Mile saves time and money by helping to reduce delivery and SMS costs. It has the additional environmental and cost benefit of reducing the number of wasted miles driven. Improved first-time delivery significantly improves customer satisfaction for both DPD and their customers.

Guest blog from RedEye: 4 Key Steps to Guide your Customer Through an Omni-Channel Journey

May 13, 2016
App…email…in-store…wait, where is my customer going now? Tracking down where your customer is and working out how to keep them engaged with your brand is a challenge faced by all multi-channel retailers, but it is precisely this challenge that also presents a huge opportunity. Let’s look firstly at our online channels- these include website, apps, emails, social channels. With the real-time flexibility that digital channels allow, you can provide a wealth of information, give clear product and service visibility and allow customers to purchase wherever they may be. Then we have our primary offline channel, our bricks and mortar stores – these allow customers direct interaction with products, staff and enable a physical immersion of the brand. Customers may already successfully engage with your brand through one or many of these touch points but the journey customers take across both online and offline channels will be their overarching – and total – experience of that brand. It is at this level where they will accumulate the memories, perceptions and ultimately their loyalty. So how exactly do you keep up with customer’s expectations, gain their trust across all channels and stay ahead of competition all at the same time? I believe the key to success is to ensure that customers who start out online, browsing your website or checking out your app are reinforced with a memorable experience when entering your store. This also works in reverse, your online channels should make your customer feel as valued as they would in your store. Here are my four key steps in which you can ensure you are guiding your customer through an engaging omni-channel customer journey: 1) DO YOUR RESEARCH The first and most important step is to commit to truly understanding your customers’ journey and end-to-end experience with tailored user research, both online and in-store. Direct user experience research will help to unlock the precise insights which tell you exactly when and where you should – or should not – be engaging with your customer and delivering content. Examples of research methods include: In-store observation to identify points of opportunity Survey and interview feedback to gather insights Web and store analysis 2) A GENUINE SINGLE CUSTOMER VIEW So now you have done your research it’s time to evaluate if you have a Single Customer View. The Single Customer View is what enables the delivery of a genuinely memorable and joined up journey for anyone who engages with a brand across online and offline platforms. It has been found that high performing marketers are 10x more likely to be actively mapping their customer journeys and 14x more likely to have integrated systems for a Single Customer View, compared to under-performers. These high performers were also found to be 34x more likely to be excellent at creating personalised omni-channel customer experiences. [2016 State of Marketing Report, Salesforce] Consider just some of the possible data that you could be collecting online that could influence your offline strategy: Categories browsed Products viewed Saved preferences and

Product Update: Beacon Toolkit

May 5, 2016
Localz has updated the Localz Beacon Toolkit with some cool new features and UI enhancements. In the past few weeks, we started to share with you what our developers have been up to. Before we get into that, let’s remind you what the Localz’ Beacon Toolkit is and what is does. Beacon Toolkit is a simple app that allows your compatible iOS device to become a Bluetooth Low Energy (iBeacon compatible) beacon. With this app you can generate beacons from QR codes, URLs, JSON files or manually create beacons yourself. It also makes it much simpler to use any existing compatible iOS hardware as a beacon trigger and removes the need to purchase and manage additional beacons. So, what’s new with Localz Beacon Toolkit app? With our next update, you’ll be able to login to your Spotz platform account to synchronise the beacons you’ve setup. This is particularly useful during testing and implementation as any changes you make in the platform are synced with the app. Included in the updated version is the ability to login to either the Australian (AU) or European (EU) Spotz environments to ensure everyone who uses the Spotz platform can access their user account and beacons in the Localz Beacon Toolkit. There are some new UI enhancements. The developers team has also been working hard at squashing any remaining bugs. What haven’t we changed? The Localz Beacon Toolkit retains the ability to set up and store beacons on the local device without a Spotz account. We have kept the in-built folder structure because it makes it much easier to find your way through the app. We would love to hear what your thoughts are on the updated Localz Beacon Toolkit. Download the new app here and give your feedback.  
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